Kitty's Kinetic Typography


Unless you have updated to the latest and greatest version of PowerPoint, you may be wondering: "Holy crabs, the 2010 version of PowerPoint can't do all this stuff," and that you'd like to update that old version into a hip, new, cooler version (and the new layout is minimalistic and doesn't hurt the "I am a professional designer" part of my brain). Thus, I am one of the many people on this blog who'll help you get started once you've updated PowerPoint, or would like to partake in the art of kinetic typography. Enough of me rambling, though; let us "enter a new era" of Powerpoint.

(tl;dr = acronym for "too long; didn't read"; for those whom don't have time for many words)

I would assume making the butterfly animation was a test run for us, and kind of an introduction to animation within the application. I'd suggest if you are a beginner in kinetic typography, try making a butterfly first of all; just to get the gist of all the animation options, and how to use the animation pane. Personally, I was pretty excited when our teacher brought up the idea of making something move in Powerpoint (an app I only thought was for school presentations and business matters). If you want to make a pretty butterfly, figuring what to do next can be fairly confusing if you don't know how to properly control the animation pane (the sidebar thing that shows you every animation you inserted into your slide), because you have to put all the animations in order  and if it isn't that way, then you're going to have an awkward butterfly. Other than that, I'm certain the video is self explanatory as to how simple making an animation in PowerPoint is. Have some patience with it, and you'll be as good as Leonardo Da Vinci if he was tech-savvy and living in the 21st Century.
  tl;dr: Making a butterfly in PowerPoint is a little difficult to do when you don't know how to work the animation pane, so I'd suggest you read some tutorials and watch YouTube videos on the basics of animation. Nonetheless, making a moving butterfly in PowerPoint is simple.

After you have mastered the art of the butterfly (not the dance move) and animating with powerpoint, now it is time to create actual kinetic typography. Firstly, in this case, select a poem that really catches your eye and makes your heart skip a beat, respectively. This poem has to speak to you and cause you to exaggerate–like me, right now. Secondly, open PowerPoint (duh!) and you might want to copy and paste your poem onto a blank slide, and before you try to make anything look sexy and spicy, you might want to add in some more blank slides and break your poem up into separate stanzas like I've done. Unless you don't dig that kind of style, then do it your way. It's a free country. Thirdly, figure out your fonts and colour scheme! This might be the most tedious part, but font and colour really do make typography what it is. Feel free to evolve those fonts like Pokèmon and bold! Italicize! Bold and italicize! As long as you don't go wild, try it out and make your words stand out with the right colour scheme, size and font. Last but not least, after you've suffered countless hours trying to pick which font to download, now you can animate. There's a secret to making kinetic typography be worth watching; you should think of your poem in context. While animating, the key words should come alive and actually act like the word, you feel me? Perhaps, like if you were animating the word 'snake', you should make it look like it's slithering.
Otherwise, that's all I really have to say about kinetic typography. I enjoyed making this project a lot and I hope I explained things clearly.
tl;dr: Step 1: pick a poem. Step 2: divide up your stanzas on PowerPoint slides. Step 3: choose colour scheme and fonts that look good with each other and apply those to the poem, also arranging the words where you want them. Step 4: animate and take note of keywords, making them come "alive". 

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